Lollipops, Octobre Rose
Campaign art direction for Lollipops' Octobre Rose initiative, combining product storytelling with a sensitive and expressive visual approach.
Defined the creative direction to reflect the brand's identity: femininity, boldness and creativity, while supporting a meaningful cause.
Designed and deployed a cohesive visual system across digital, retail and communication channels, ensuring consistency across social media, e-commerce, newsletters and in-store assets.
